How Oxfam uses Internet Marketing?

Product: Oxfam is a charity shop defending land policy, economic and humanitarian against poverty and injustice in the world. This organisation sell and receive second hand item but they also offer services for free for people in need.

Price: The pricing strategy of Oxfam is set the same price for each category, their prices are ver often £0,99, £1,99, etc. in order to incite the customers to put the money left in the donation box.

Promotion: Oxfam offers promotion online and they also promote their organisation through TV Adverts, google, social media and sponsorships of events to encourage people to donate.

Place: Oxfam uses two different types of channel distribution to sell its products which are online through their official website called "http://www.oxfam.org.uk/shop"and offline through their shops.

People: The people of this organisation are mostly volunteers, they are working without expecting any money from the organisation. They make sure that customers are encouraged to buy an item from the organisation shop, or to do a donation.

Process: To buy items online, customers have to fill forms about their billing details and he delivery details.

Physical Evidence: In the organisation' s offline shops, items are hanged in a rail, every clothing items are just scattered.

Online Promotion: Oxfam uses online promotion in different ways:

• Search engine optimisation: Oxfam is register with Google and have the adequate keywords that will make their website on top of a pertinent searches carried out by people. For example, when we write "Charity Shop online" on google, we can find the organisation' s website at the head of the page.

• Banner Advertisements: they don't do i.

• Affiliate proramme: 10% commission - only on validated online sales attributed to an affiliate - unless otherwise agreed (Affiliate Window, 2016)

Individualising market attention: According to me and my researches, Oxfam does not do individualising.Oxfam does not personalise its page based on information about previous visits to the website.

Mass customisation: According to me and my researches, Oxfam does not use mass customisation as they are a not-for-profit organisation.

Increased information and product impact: Oxfam's website gives detailed information about who they are, what they do, where their are operating, the reasons why their are doing what they do, etc. in order to encourage customers to get involved in the organisation's activity by donate money or even by purchasing in their shops.

Reaching wider markets: Easy Jet uses their website to reach their over 90 markets .

Mix between online and online activities: Oxfam combines Onlines and offlines sales channels. The organisation is said to be a "clicks and mortar business" because it has physical shops as well as a website which means an internet presence. Oxfam also associate his online and offline promotional activities.