What is Internet Marketing?
Internet marketing, also called online marketing consist of all marketing efforts, such as promoting a product, service or a brand, and...
Why Internet Marketing has become so popular?
The reasons why internet marketing has become so popular is that nowadays more and more people use the internet everyday day, we live in...
20 years of marketing
During the last 20 years, marketing has considerably improved and changed. The global progress of marketing has led to the development of...
Modern Marketing
The major role of marketing in the private sector business is to retain and bring more customers who could be other companies or an...
The marketing mix
The traditional marketing includes the grouping of four Ps; product, price, place and promotion which are used by marketers to create...
Relationship Marketing
It costs more money to the business to gain new customers than to retain its present customers. This is the reason why it is very...
Segmentation & Targeting
Customers has different taste, preference, budget and reason for buying a product. That is why one of the role of marketing is to segment...
Business Interactions
By selling their product and services to their customers or to other businesses (B2B) and buying raw materials and services from their...
Identifying new product and market developments
Most businesses make significant strategic decision on the potential and purpose of being active online as the internet has now become...
Using the Internet to achieve objectives
When a company decide to create a website to, for example, sell its products or services, managers will create new goals for the new...
