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Most businesses make significant strategic decision on the potential and purpose of being active online as the internet has now become very popular. Managers must take into consideration the industry wide factors in order to decide whether or not they should be present on the internet. Through market penetration (same product in the same market), market development (same product in a different market), and product development (a new product in the same market) business can develop its activity in the web and the web technology also help the business to attain its important objectives and goals.
