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Internet marketing, also called online marketing consist of all marketing efforts, such as promoting a product, service or a brand, and advertising exclusively completed through the internet. In addition, Internet Marketing also serves to place and conceive advertisements during the whole of the different stages of the customer engagement cycle. This sort of marketing generally uses email marketing and the web to generate sales through electronic commerce. (Williams, 2012) (BusinessDictionary, NoDate) (Beal V, NoDate)
